PERAN WEBSITE SEBAGAI MEDIA DIGITAL DALAM MENDUKUNG PENJUALAN UMKM MIE KLENGER MELALUI SISTEM PEMESANAN ONLINE BERBASIS SELF PICKUP

Abstract

The development of digital technology encourages MSMEs to adopt web-based media as a means of
promotion and service to consumers. One culinary MSME that has the potential to improve service
quality is Mie Klenger. Currently, the ordering process is still done directly or through simple
communication media, thus not providing a practical experience for customers. This article aims to
examine the role of the website in supporting the sales of Mie Klenger MSMEs through a self-pickup
based online ordering system. The website is designed as an information medium and ordering service
that displays the business profile, menu catalog, prices, and ordering features with the option of eating
in (dine in) or taking away (take away). For the takeaway service, customers can place orders in
advance through the website, then pick up their orders independently at the Mie Klenger location at the
selected time. This study uses a literature study method with a descriptive approach. The results of the
study indicate that the implementation of the website can improve information access, speed up the
ordering process, reduce customer waiting time, and expand the promotional reach of MSMEs. Thus,
the website is expected to be a digital solution that supports increasing sales and service quality of Mie
Klenger while improving the customer experience more effectively and efficiently.