PERANCANGAN IDENTITAS VISUAL BERBASIS SUSTAINABLE DESIGN PADA UMKM BIMBINGAN BELAJAR

Studi Kasus Perancangan Branding LBB Pena

Abstract

Visual identity is a crucial element in building the image and competitiveness of Micro, Small, and Medium Enterprises (MSMEs), including those operating in the education sector. However, many MSMEs still lack a structured visual identity system, resulting in incosistent brand image communication. LBB Pena, an educational tutoring MSME, serves as an example of a business lacking adequate visual identity and branding. This study aims to design a sustainable visual identity to support the transformation of educational MSMEs through a sustainable design approach. The research methodology employed includes observation, interviews, and SWOT analysis to identify needs, challenges, and potential avenues for brand identity development. Based on the analysis, a visual identity system was developed to ensure consistent application across various communication media. This approach aligns with sustainable design principles by crating a visual identity that is adaptive, efficient, and enduring in its application consequently, it strengthens the brand image, boosts public trustm and supports the long-term growth of educational MSMEs.