REBRANDING DESAIN KEMASAN PISANG AROMA CANDU

Abstract

Competition in the food business must have unique products, especially through good packaging design. The Pisang Aroma Candu in Kutisari, Surabaya, has great product potential, but the old packaging looks unappealing. It only uses plain white paper with staples and ink stamps, which makes it prone to oil seepage and less hygienic. This study aims to redesign (rebranding) the primary packaging of Pisang Aroma Candu to make it look more professional, hygienic, and visually appealing. The research uses a qualitative method with observation and deep interviews both the owner and consumers, analyzed with SWOT. The final result of this rebranding is a fresh and attractive packaging design that uses 210 gsm ivory paper for the outside and 30 gsm greaseproof paper for the inside, complete with a secure folding lock system.